I am by no means a marketing geek. In fact, I studied sociology and then urban planning precisely because I wanted to stay far as possible away from that business, management and marketing sphere...
The Problem Identification Phase! Following our research proposal, our participation process is segmented into distinct phases, each with its own set of objectives and its own deliverables to report on the outcomes of these...
In business-speak, there are leads and there is conversion. A lead is a person who has shown some sort of interest in your product. They stopped to read your ad, maybe they even visited...
There is one very special group of potential participants: Those that are hyper-implicated. They come to everything, are hyper networked, and this is just one of many things they are involved in. It is...
When your superior asks you „How did the meeting go?“, what do you answer? At various occasions, I answered: „Oh, it went well, we had only 8 participants but 7 of them were new,...
A while ago, our team reflected on the status of our participation project. How is it going? Well, depending on your view and personal responsibilities on the project, you might say: „Well, the marketing...
Dear Self, It is the morning of Oct 16th. Tonight is a meeting. You are stressed. That is okay. You are coping with expectations, uncertainty, being put on the spot. That is okay. It...
Tonight is a meeting. Tonight, my colleagues and I will go to a local school at 6pm, start setting up the chairs in a circle, spread some maps, get some snacks, and then hope...