In business-speak, there are leads and there is conversion. A lead is a person who has shown some sort of interest in your product. They stopped to read your ad, maybe they even visited...
There is one very special group of potential participants: Those that are hyper-implicated. They come to everything, are hyper networked, and this is just one of many things they are involved in. It is...
When your superior asks you „How did the meeting go?“, what do you answer? At various occasions, I answered: „Oh, it went well, we had only 8 participants but 7 of them were new,...
